Our Vision, Mission & Values


Our Team

Our team was established in 1952 and is operated as a non-profit organization under the direction of a volunteer executive board.  The Club is recognized by the City of Red Deer and is a member in good standing provincially, through Swim Alberta, as well as federally through Swim Canada.  Our head coach directs the club programs and guides the professional coaching staff.  Administration, policy and operational activities supporting the programs are planned and executed under the direction of the volunteer executive board through working committees.

Our Vision

To create a positive environment for swimmers to achieve success and incorporate teamwork, citizenship, fitness, and discipline into their lives.

Our Mission

To provide opportunity and support for competitive swimmers in the Red Deer area for their pursuit of personal excellence.  

Our Values

Respect and Responsibility:  For yourself and others.

Courage:  To get involved.

Initiative and Drive:  To work towards your dream.

Confidence:  To turn your dreams into reality.  

Accountability:  For your actions.  

Teamwork:  Trust in others, camaraderie and enjoyment of swimming.  

Fun:  Make your commitment to your swim experience fun.

Challenge:  Yourself to continue to learn and grow.